How the
Works For You
BuilderAdvantage™ provides builders with an in-house-style lending solution without the accountability, staffing, or overhead of managing their own lending team. By leveraging our technology, ongoing pipeline management, fast pre-approvals, and rapid-response contract support, we help builders reduce risk, protect timelines, and maintain consistent visibility from contract through closing. The BuilderAdvantage™ system is designed to support sales teams, stabilize contracts, and deliver more predictable outcomes across communities.
ContractRescue™ is Heartland's rapid-response service designed to stabilize at-risk contracts. Our team moves quickly to review your file on the same day it's received, identifies pathways forward, and communicates a clear plan to both the builder and the buyer. The focus is on rapid communication, fast problem solving, and restoring confident timelines.
BuyerReady™ is Heartland’s builder-aligned pre-approval and loan setup process, designed specifically for new-construction buyers. We verify borrower eligibility, income, assets, and credit early, and structure financing to fit real build timelines and closing schedules. The result is a strong, well-prepared loan that stays on track from contract through closing.
CloseGuard™ is Heartland’s ongoing loan management and communication system that supports every deal from contract to closing. We stay actively engaged with buyers and builders through scheduled check-ins and milestone reviews to keep everything aligned. This steady oversight helps ensure each loan moves smoothly and predictably toward closing.
Schedule a Builder Support Call to Learn More About
You don’t have to be an executive or decision-maker to reach out. Whether you are an onsite sales consultant, community manager, online sales counselor, sales leader, or part of the operations or lending team, we’d love to talk. If you work with buyers or feel the impact of cancellations, you’re in the right place.
Choosing the right mortgage partner has a direct impact on sales velocity, buyer experience, and cancellation rates. During a short strategy call, we’ll learn about your communities, day-to-day workflow, and goals, and we’ll share how BuilderAdvantage™ helps deliver predictable closings, fewer cancellations, and clear communication from contract to keys.
